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IBM Digital Experience

The IBM Digital Experience platform enables organizations to create, manage, optimize, and deliver multi-channel experiences to all constituents, whether they use the company's intranet, extranet, or public-facing website on virtually any device. It provides the tools needed to create web content, web applications, forms, and transactional back-end integrations that empower the business to deliver engaging digital experiences.

IBM Digital Experience (DX) is the engagement layer for all customer experiences. It supports the full lifecycle of a customer - from acquisition to sale through to retention. DX enables customers to differentiate their digital brand and engagement across all channels; improving retention, loyalty and cost savings.