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IBM Marketing Analytics, Membership Management

Marketing dashboardIBM software solutions help companies of all sizes—from large-scale enterprises to small and midsize businesses—transform slow, expensive, disconnected processes into more dynamic, efficient and connected experiences. IBM analytics solutions allow your company to create analytics-driven solutions to better manage marketing campaigns and membership management. Benefits include:


Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes. By applying predictive analytics solutions to data you already have, your organization can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimize fraud and risk.


 IBM Cognos® Express is the only integrated business intelligence (BI) and planning solution created to meet the needs of midsize companies. It delivers the reporting, analysis, dashboard, scorecard, planning, budgeting and forecasting capabilities that midsize companies need at a price they can afford. Everything is included in a pre-configured solution that is easy to install, easy to use and easy to buy.

Cognos 10

Cognos 10, business intelligenceIBM Cognos Business Intelligence delivers a complete business intelligence solution: Reporting, Analysis, Dashboarding and Scorecards. It allows reports to be written and shared in any size group, scaling across companies small-to-large.

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